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Swoosh Studio

A collaboration between the “Subway Surfers” game and Nike, Swoosh Studio is a pop-up event for attendees of all ages. With renowned graffiti artist Lady Pink, attendees have the opportunity to design custom sneakers for purchase. Swoosh Studio encourages attendees to “dodge the ordinary,” and think creatively!

A collaboration between the “Subway Surfers” game and Nike, Swoosh Studio is a pop-up event for attendees of all ages. With renowned graffiti artist Lady Pink, attendees have the opportunity to design custom sneakers for purchase. Swoosh Studio encourages attendees to “dodge the ordinary,” and think creatively!

Project vector graphic
Brand Activation
2023
Project Image

Swoosh Studio brings Subway Surfers energy and Nike performance culture into one playful brand activation. The identity balances movement, graffiti, and sport to make the event feel immediate, expressive, and built for participation.

The visual language gives visitors room to make the experience their own. Bold graphics, custom sneaker moments, and Lady Pink’s creative influence turn the pop-up into a shared space where gaming, fashion, and street culture meet.

Swoosh Studio works because every partner brings a recognizable strength to the same idea. Together, the brands create an experience that feels energetic, welcoming, and impossible to mistake for anything ordinary.

Swoosh Studio works because every partner brings a recognizable strength to the same idea. Together, the brands create an experience that feels energetic, welcoming, and impossible to mistake for anything ordinary.

A collaboration designed to dodge the ordinary, Swoosh Studio turns a familiar product moment into an event people can step into, shape, and remember.